20 years.
24 hours to earn them.
Client ASOBO
Event type Company anniversary
Participants 250
Date 16 to 17 September 2022
When a Bordeaux video game studio turned 20.
We had one night, one lake, and a strict ban on doing anything ordinary.
The challenge
Mark the 20th anniversary of a company that changed the face of gaming worldwide.
Two decades of innovation and shared pride. A studio that has grown, hired and lived through defining moments. For its 20th birthday, the client wanted an event worthy of what they had built: not a gala dinner, not a CEO speech on stage.
An adventure. A real one. In 24 hours.
Our mission
Design an immersive, surprising and unifying format, where every employee would experience something unique and leave knowing they belong to something exceptional.
What did we build? Our 8 Culture Makers Moments
Koh Lanta on Lac de Carcans
Land and water. Team challenges, unlikely alliances, physical trials. A format that reveals people in a new light and creates memories no indoor team building can come close to.
Laurent Maistret at the helm
The Koh Lanta champion is set to host the corporate Koh Lanta event. Not just a ‘guest’: a master of ceremonies who has turned the event into a genuine moment of shared culture.
Barbecue party with your feet in the sand
Sunshine, grill smoke, cold beers. Those informal moments where real bonds form and people remember why they love working together.
Mechanical rodeo & temporary tattoos
Physical thrills, laughter, the unexpected. Two activities that look light-hearted and do exactly what they’re meant to: loosen the mood and kick off the party.
Stilt-walking robots & Jet 27 bottles in the client’s colours
Stilt-walking robots whipping out Jet 27 bottles branded in the studio’s colours. Because a welcome drink is better when it arrives two metres off the ground and carries your logo.
Superhero fancy-dress party & live band
Company culture and its people, in costume. A live band to build up the night. Superheroes dancing until dawn, with a giant logo cake appearing out of nowhere.
An unusual night on site
Nobody goes home. Everyone stays. Because the best conversations of an anniversary party happen after midnight, and they needed room to happen.
Local brunch to wake up to
The next day, feet in the grass, with local produce. The gentlest way to close 24 intense hours and prove we think of everything, right down to the last bite.
Behind the scenes
A natural site as the complete backdrop
Lac de Carcans is not a seminar venue. That’s exactly why we chose it. Finding the right local partners, securing the spaces, managing the logistics of a full night outdoors: that’s the real invisible work.
A coherent line-up of contributors
Laurent Maistret isn’t there to make an appearance. He’s there because the format demands it and because his presence turns an activity into the stuff of legend. Every contributor was chosen for what they bring to the overall story of the day.
Personalisation as the common thread
Custom robots, a giant logo cake, branded Jet 27: every detail tells the company’s story. Not merchandising, but the company’s identity brought to life. Employees see their own culture reflected in every corner of the party.
24 seamless hours
From arrival to brunch, everything flows with no gaps and no dead spots in the programme. The logistics of a full night outdoors is the most demanding operational challenge there is. It’s also what we do best.
