Bordeaux in Paris. No pretending.
Client LE BCB
Event type Convention
Participants 100
Date 16 Jan 2025
The Bordeaux Convention Bureau wanted to win over Parisian clients and partners. We brought Bordeaux to them, in a Parisian venue that made them want to make the journey the other way.
The challenge
Convince Parisian decision-makers that Bordeaux is an event destination worth their attention, without a PowerPoint or a sales pitch.
The Bordeaux Convention Bureau didn’t need a pitch. It needed an experience. Bringing Parisian clients and partners together to present a destination can quickly look like yet another trade show. Or it can look like Bordeaux: warm, authentic, unexpected.
Our mission
find THE ideal spot in Paris, create the right atmosphere, and design a gathering where Bordeaux is experienced before you even get there. Proof by example: if the presentation of the destination is already this good, imagine the event on site.
The best way to
What have we built? Our 5 Culture Makers Moments
An unusual, warm and cosy venue in the heart of Paris
No meeting room. No generic hotel. A Parisian venue chosen for its ability to embody the Bordeaux spirit: convivial, elegant without being stiff, with that extra soul that says straight away the day will be different.
Catered lunch of Bordeaux specialities
Canelés, oysters from Arcachon Bay, Entre-deux-Mers wine: the destination on a plate. A caterer chosen for its local roots and its ability to transport guests before they’ve even opened a menu.
Bordeaux Grands Crus tasting
The moment the conversation changes. When the wine arrives, sales pitches fade and exchanges become real. A selection of Grands Crus designed to impress Parisian palates and make Bordeaux an obvious choice, in the glass.
Prize draw in partnership with Laure Babin
A pair of Zeta Shoes trainers in Bordeaux colours to win: a desirable object, rooted in local culture, signed by a Bordeaux designer. The prize draw as an activation and memory tool: you leave with the Bordeaux brand in your head, if not on your feet.
Partner and client interviews: the souvenir video
Capturing on-the-spot reactions, spontaneous words, sincere smiles. A souvenir video that documents the gathering and becomes a communication tool for the Bureau: visual proof that Bordeaux knows how to host, even 600 kilometres from the Garonne.
Behind the scenes
Finding the right Parisian venue: the real challenge
A venue that is Parisian by location and Bordeaux by atmosphere. Cosy, unusual, warm: three adjectives that sound simple and rule out 90% of available spaces. We searched, visited, negotiated. The venue was half the promise.
Territorial coherence as the guiding thread
A Bordeaux caterer, Grands Crus, trainers in the city’s colours, a local designer as guest: every element tells the same story. Nothing is there out of convention; everything reinforces the destination’s identity. That’s what a brand experience is: not a pile of good elements, but a coherent narrative.
The Laure Babin partnership as a cultural anchor
Involving a Bordeaux designer in the prize draw shows that Bordeaux isn’t just a city of wine and golden stone. It’s a living creative scene, with talents that shine. A detail that says a lot about the destination’s ambition.
Video as an extension of the event
On-the-spot interviews capture what no report can measure: genuine enthusiasm, projects taking shape, the desire to come back. A well-made souvenir video lasts well beyond the day; it becomes a sales argument, a shared memory, a record of what really happened.
Presenting a destination is already a way of honouring it. Every detail of the gathering was
You have a destination, an offer, a region to put on the map
We know how to bring them to life.
